You Wouldnt Steal Research Shows Why Many Anti-Piracy Messages Fail
You wouldn't steal a car, right? So why are you pirating? With this 2004 message, the movie industry hoped to turn illegal downloaders into paying customers. This campaign eventually turned into a meme and it's not the only anti-piracy advert to miss the mark. A new research paper identifies several behavioral insights that explain common mistakes made in these campaigns.
Over the past decades, the...
A linkek megtekintéséhez regisztrálnia kell
Válaszol idézettel